Date fruits have come a long way since their once humble beginnings. Known as the fruit of Paradise, these small cylindrical shaped fruits are rich in nutrients and vitamins as well as natural sugar, making its use in a variety of food products almost limitless.

Beloved have taken the humble date and created innovative products, from healthy snacks to their signature Beloved Date Nectar Syrup which can be used as a sugar substitute in cooking and baking. Their products are 100% natural and contain no added sugar; simply naturally occurring sugar from date fruits.

We were sent a Beloved Date Hamper containing the following products to sample.

  • Date Nectar Syrup
  • Date Cereal Bar
  •  Date Hearts
  • Date Granola
  • Date Muesli


The Date Muesli contains dates with whole rolled oats, toasted wheat and barley flakes, quinoa flakes, pumpkin seeds, almonds, hazelnuts and sultanas. The Date Granola contains whole rolled oats, flaked barley and puffed spelt, mixed with wholesome nuts and seed, and topped of with 5% dates. Both delivered the respective taste of traditional muesli and granola. However, the addition of dates lifted both the granola and muesli to a new height of culinary enjoyment with the dates adding a much needed sweetness against the various oaty components in addition to helping to bind the various dry textures. With its high fibre content and slow releasing energy, both the granola and muesli make for a perfect Ramadan meal before sunrise (sehri).

The Date Nectar Syrup made from whole dates, was similar to honey both in taste and texture but much richer and sweeter. The richness and sweetness was well balanced without being overpowering. As dates are high in natural sugars, the date nectar syrup makes for a suitable alternative in baking and cooking thus allowing us to enjoy sugary treats without the high calories.

The Beloved Date Fruit Hearts are made from 100% cold pressed dates, shaped into hearts and these were simply date-liciously addictive. The hearts had a smooth fudge like texture with a caramel like taste which melted in the mouth effortlessly. With each packet making up 1 of our 5 a day and at only 101 calories, what more could you ask for in a snack? These date fruit hearts were an ingenious idea and something that can be enjoyed by children and adults a like.

The Beloved Date Bars contained whole rolled oats, mixed with crisp rice, cranberries, blueberries, apple and raspberry pieces, date nectar and pressed together to fuse the flavours. When Beloved state “there are simply no other cereal bar like it” we can see why. Each bite delivered crunch from the nutty oaty components, punch from the sweetness of the date nectar, sourness from the apple puree and fruit components, which combined together was a munchingly date-licious snack. With no added sugar and all natural ingredients, these really are the definition of healthy wholesome snacks.

They say good things in life come in small packages and that is indeed the case with Date Fruits. With their known health benefits and a source of certain vitamins and minerals Beloved have taken the humble date fruit and transformed the way we see and use dates, creating products that are healthy, wholesome and date-licious. Beloved are at the forefront of the diversification of the date fruit and we predict this is the start of a date-licious revolution. It won’t be long before we see Beloved date products more widely used.

Disclaimer: We were sent these products to review.

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